The Full Service Marketing System & Frequently Asked Questions
Full Service Marketing System
If your thinking about selling your home in today's real estate market then It is imperative to focus on Marketing and Exposure to find the right buyer for your home. The following services are used to ensure that your home is the center of attention to today's Internet Savvy Home Buyers.
Of course, in addition to Full Service Marketing, Customary Marketing will be included to ensure complete market exposure.
If your thinking about selling your home in today's real estate market then It is imperative to focus on Marketing and Exposure to find the right buyer for your home. The following services are used to ensure that your home is the center of attention to today's Internet Savvy Home Buyers.
- Hired Real Estate Photographer for Professional Photos and Virtual Video.
High Definition Photos are the best way to have a buyer to pick up the phone and schedule a showing. Buyers are looking at multiple homes online, don't let your listing fall short to the competition due to amateur marketing. - Showcase Enhanced Property Listings on Award-Winning Real Estate Websites.
Showcase Enhanced Listings prioritizes your listing when a buyer searches on real estate websites like Zillow & Realtor.com. Without this feature your home is at the bottom of a long list of homes that meet the buyers search query. This feature makes sure your home is viewed before the buyer exits the website. - Dedicated Website for your Property with Top Google™ Placement.
Buyers often start with a Google search before they find a real estate website to search for listings. Your listing will appear on the top of Google before they even land on a real estate website. Not only does this feature provide ultimate exposure, but increases the likeliness of eliminating commission to a cooperating buyers agent.
Of course, in addition to Full Service Marketing, Customary Marketing will be included to ensure complete market exposure.
- Input to Multiple Listing Service
- Direct Mail: "Just Listed!"
- Open House & Brokers Open
- Palm Beach Newspaper Advertising
- 30,000 + E-mail Flyers Promoting Your Listing to every licensed real estate broker in South East & West Florida.
- Exposure to Potential Buyers from previous Porta Bella Transactions who are still looking to buy in Porta Bella Yacht and Tennis Club
|
|
|
|
|
Sellers Frequently Asked Questions
How much will it cost to sell my home?
The cost to sell your home is determined in two parts:
1. Real Estate Commission:
One of the larger costs at settlement paid by the seller is the real estate commission involved in the transaction. Commissions are negotiable and vary somewhat by market, but a typical commission is 6 percent of the sales price of the home split between the listing agent and the buyers’ agent. For a home that sells for $350,000, the commission would come to $21,000.
2. Closing Costs & Other fees paid for by the seller may include:
- • Loan payoff costs. Your loan payoff will often be a little higher than the remaining balance on your loan because of prorated interest. In some cases, you may have to pay a prepayment penalty for paying off your loan before the end of the term. If you have a home equity loan or line of credit, this must be paid in full at settlement as well.
- • Transfer taxes or recording fees. These are the taxes imposed by your state or local government to transfer the title from one owner to another.
- • Title insurance fees. Sellers typically pay the owner’s title insurance premium.
- • Liens or judgments against the property.
- • Unpaid homeowner association dues.
- • Prorated property taxes and homeowner association dues up to the settlement date.
How Is a Home's Market Value Determined?
What are you willing to pay? That’s often the market value. But in reality, the market value is what your home is worth on the open market - what are people paying for homes similar to yours. If somebody grossly overpays for a property, that doesn’t mean that sales price is its real market value – not if similar homes in the neighborhood are not selling at the same price. Likewise, you may get a real steal on an apartment, but an assessor may not see it your way – he’ll say that other people are paying $20,000 more, for instance, for the same type of house in your neighborhood – so your taxes are going to be based on the real market value, not what you paid.
What are you willing to pay? That’s often the market value. But in reality, the market value is what your home is worth on the open market - what are people paying for homes similar to yours. If somebody grossly overpays for a property, that doesn’t mean that sales price is its real market value – not if similar homes in the neighborhood are not selling at the same price. Likewise, you may get a real steal on an apartment, but an assessor may not see it your way – he’ll say that other people are paying $20,000 more, for instance, for the same type of house in your neighborhood – so your taxes are going to be based on the real market value, not what you paid.
- To decide what to pay for a home (or what to sell yours for) it helps to look at comps – the recent selling prices of nearby homes that are of a similar size, age and condition. Be sure to look for homes very near to yours, not similar homes in different neighborhoods. Everything in the area – from proximity to shopping, quality of schools, crime rate and general neighborhood upkeep – figure into the market value of any given home.
What Is a Home Appraisal?
- An appraisal is an unbiased professional opinion of a home's value. Appraisals are almost always used in purchase and sale transactions and commonly used in refinance transactions. In a purchase and sale transaction, an appraisal is used to determine whether the home's contract price is appropriate given the home's condition, location and features.
- Lenders want to make sure that homeowners are not over-borrowing for a property because the home serves as collateral for the mortgage. If the borrower should default on the mortgage and go into foreclosure, the lender will recoup the money it lent by selling the home. The appraisal helps the bank protect itself against lending more than it might be able to recover in this worst-case scenario.
- What Home Sellers Need to Know
As a seller, a low appraisal, if accurate, means you will have to lower your home's price to get it sold. Lenders won't approve loans for more than a home is worth, and holding out for an all-cash buyer who doesn't require an appraisal as a condition of completing the transaction is unlikely to net you a higher sales price. No one wants to overpay for a home
Home Appraisal vs. Assessment: What is the Difference?
- An appraisal is something you pay for. An assessment is something the government does, whether you want them to or not.
- An appraisal typically is ordered by a home buyer’s mortgage company to confirm that the value of a home matches the value on the mortgage application. A bank doesn’t want to give you a home loan that far exceeds the actual value of a house. Homeowners will sometimes pay for an appraisal if they’ve made improvements to their home. This helps document the new, increased value and makes it easier to qualify for a home equity loan.
- The government – usually the city or county in which your home is located – assesses the value of your home to determine how much property tax you’ll pay.
